Personal DevelopmentPersonal Branding: Top 5 Valid Reasons Why You Must Focus

    Personal Branding: Top 5 Valid Reasons Why You Must Focus

    Why is personal branding important for building a career?

    In this article, We are going to learn about personal branding and its importance in our personal as well as professional life. Personal Branding or Promoting yourself on social sites and the digital world has become an inevitable part due to the rapidly changing economy. What will come up o pop up when you google your name?

    Let’s do it. Firstly, Google your name. If Google shows empty about you, There is no doubt that you have not spent much time developing and promoting your personal brand or business.

    Secondly, Take a minute now, Google the American Business Magnetite ” Bill Gates”. Does Google show anything? Certainly, you are having this documentation right!

    Why am I telling this? As you can see after typing the name, Everything about Bill Gates and his business documentation reveals. People around the world will get to know who is he, what is his business and services easily?

    Therefore, promoting your brand is as important as building your business.

    What is Personal Branding?

    Personal branding refers to the perception and the promotion of your skills, expertise, experiences, or the best you have to offer to brand yourself. For instance, your business products and services, brand name, qualifications. With the advent of social sites and a gigantic economy, personal branding is indispensably important for you and your business. A personal brand is the unique combination of competencies and experiences, that make you who you are. Most importantly, It dictates you entirely.

    5 Compelling Reasons to Build A Personal Brand

    As your question is ‘why personal branding is important’, let’s get to know 5 compelling reasons to build a personal brand.

    You can also read: Smart Goal Setting: 5 Steps to Set a Goal for Personal Life

    1. It Helps One To Stand Out From The Crowd

    It has to be admitted that there is a huge competition in the job searching world. In every step, you need to prove yourself better than who is next to you. And the clients or employers are immensely eager to choose the best one to work with.  If you are there with a personal brand and professional online presence, you are going to look better to be chosen. Significantly, so many doors will open for you. 

    2. Helps To Get Opportunities 

    If you have a strong personal brand, you will get a multitude of opportunities,  Most importantly: 

    1. Networking opportunities
    2. Job interviews
    3. Internships
    4. Partnerships
    5. Promotions
    6. Speaking engagements 
    7. These are just a few examples, there are many more opportunities you can get. 
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    So keep promoting yourself to grab these opportunities through personal branding.

    personal branding helps to get opportunities
    Image credit: Unsplash

    3. Helps To Gain Confidence 

    Nowadays, employers seek information by surveying social media. In a recent survey, they found that 75% of employers analyze candidates’ information on social media.

    So, if you are aware of ‘the world is watching!’ and concern enough to build your personal brand, you won’t feel the lack of confidence. The gain of confidence will automatically come from your positive qualities and strengths that you can share publicly. 

    4. Builds Credibility In Your Audience 

    There is a message embedded in the awareness of the targeted market. Generally,  people perceive a person as an expert if he/she is more visible to their target audience. 

    A personal branding will drive you to the top of the chosen marketplace (even a person’s  cheap printed card pass after establishing credibility). 

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    Moreover, personal branding offers a person to establish his name as a thought leader  and in the area of his specialty. Via personal branding, you can build a lasting  impression and self-reward for the individuality itself. Admiration, trust, and respect  will come along with your name day by day. 

    Read more: Top 5 skills companies are looking for in the 2020

    5. Helps You To Be 100% Authentic 

    No doubt, your personal brand is built upon your own values, skills, goals, and  passions. It is 100% you, and nobody else. Personal branding never allows individuals to create a contrived voice or a fake  persona that is not authentically them.

    This is why personal branding helps a person to make his/her life easier and fulfilling. Consequently, personal branding will help to minimize your weaknesses.  

    In Conclusion 

    These are just a few of the numerous reasons why personal branding is important to build your career, there are many more benefits of personal branding. You will be establishing new friends, new ideas, new options, and whatnot. As a result, you need to keep working on  building your personal brand

    Good luck!  

    If you like the article, please share this and let us know in the comment below!

    Md. Tota Miah
    The author is currently working as an Assistant Professor in the Department of Business Administration at Varendra University, Rajshahi. Besides, he is a researcher, blogger and has extensive knowledge of fitness, higher studies as well as personal development. Mr. Tota wants the youth to make themselves worth it for the country.


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